A recent switch to livestream selling on social media platform Xiaohongshu three months ago has seen Feng sell everything ...

Navigating the maze of marketing advice can be tricky for startup founders. This article debunks common myths like "move fast ...

Five interconnected gears symbolize the SMART principles of PR (AI-generated representative image) In our fervor to build ...

Hero Realty has appointed Karan Kumar as its new chief marketing officer. Kumar, formerly DLF Residential's first CMO, joins ...

Rewards, loyalty and corporate gifting solution provider Benepik has witnessed a massive surge in demand for personalised and ...

The domestic supply chain and low-price strategy that helped make China's EV car industry world-leading are being leveraged ...

India has seen a record smartphone exports in November this year, surpassing the Rs 20,000 crore mark for the first time in a ...

Chinese lingerie exporters, boosted by a U.S. tariff exemption, face uncertainty as the rule's potential elimination looms.

Each carmaker has its own problems, but there are some common threads. They include a tricky and expensive technological ...

From innovations to consumption, the market has shifted its focus. Once dedicated to problem-solving and creating tools for ...

Marketing: Connected identity, integrating consumer data across platforms, empowers businesses to personalize customer ...

AI-generated representative image Urban consumers are fueling an insatiable appetite for novelty, with 34 per cent prioritising new product availability, according to the NIQ Consumer Survey.