sportstar.thehindu14h
Off-side: Brands and media should move beyond fixating solely on struggles of para-athletes
Celebrating para-athletes as multidimensional individuals, beyond clichéd struggles, could foster genuine connections and ...
Why did PUMA rebrand itself as PVMA
In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...
Marketing Interactive17h
Typo or tactic: PUMA ad plastered across OOH with PVMA
PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...
New coach Irwansyah Adi Pratama wants to make PV Sindhu 'more attacking player'
PV Sindhu has partnered with Indonesian coach Irwansyah Adi Pratama to rejuvenate her badminton career. After a challenging ...