Earlier this month PLT announced the new legacy as the fashion brand stepped away from fast fashion and into a new era in ...

When PrettyLittleThing unveiled its relaunch under the name ‘A Legacy in Progress’ and Boohoo repositioned itself under the ...

Once the go-to for "clubbing attire at bargain basement prices", PrettyLittleThing's "all-pink logo and packaging" captured a ...

PrettyLittleThing was once the face of fast fashion’s glitzy, in-your-face appeal, known for bodycon dresses, flashy patterns ...

"You know right wing is 'in' when a fast fashion company does a WHOLE REBRAND going from mostly 'club clothes' to half their ...

PrettyLittleThing‘s demure shift is the beginning of the end. Okay, so that’s a bit dramatic, but the brand did announce it ...

This toned-down emblem is just part of PrettyLittleThing’s sweeping rebrand, unveiled to customers earlier this week. Gone is the shouty, all-caps logo. In its place is a swirly calligraphy ...

The PrettyLittleThing unicorn has had a makeover. Or should that be makeunder? The mascot of the notorious fast fashion label was once resplendent in pink, soaring onto the brand’s packaging ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. The last time online fashion brand, PrettyLittleThing, opted to change its ...

After an 18-hour social media blackout, PrettyLittleThing revealed its new website and logo design, taking its vibe in a completely different direction. The previous unicorn symbol has changed ...

The MSNBC host's ill-advised take after Trump honored 13-year-old DJ Daniel during his speech ticked off the lad's father. If history is any predictor, Trump's second term trajectory may already be ...