As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

We've got six new Premium Hot Wheels collectibles coming up; three are haulers! I'm going straight for the 1/4-mile racer, ...

Mattel's got another "Gone in 60 Seconds" kind of Red Line Club collectible on the way. Get it now if you don't want to pay ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech ...

At least two employees have filed complaints with the Equal Employment Opportunity Commission and the National Labor Relations Board, federal agencies that regulate working conditions. One of the ...

Toymaker Mattel and artificial intelligence company OpenAI announced a new partnership Thursday to develop AI-powered products and experiences rooted in Mattel’s iconic brand portfolio. The ...