On Thursday, the group White Dudes for Harris unveiled its first ad as part of a $10 million campaign targeting male voters in the critical battleground states of Michigan, Pennsylvania and Wisconsin. It’s part of a larger effort by the Harris campaign to win over white men, a voting bloc largely loyal to Donald Trump.

The group White Dudes for Harris rolled out a new $10 million ad campaign on Thursday, with the first ad of the effort targeting white men in Michigan, Pennsylvania and Wisconsin. The over one-minute-long spot addresses former President Trump’s grip on the white male vote but works to appeal to voters in the bloc who are

The recent “White Dudes for Harris” ad campaign has sparked curiosity and discussion, targeting a unique demographic in key swing states. Focused on white male voters, it positions Vice President Kamala Harris as a fresh alternative in the 2024 presidential race.