The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer ...

Chris Cillizza is lashing out at the top executive of Warner Brothers Discovery following the sudden 180 on the name of its ...

Gal Gadot played Wonder Woman in the DC Extended Universe, and it’s now been officially announced that she’s going to be one of the four “pillars” of the new DC Universe f ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

We’re not quite there yet, but it sure feels imminent.

It hasn't been easy trying to continue Tucker and Dale's story, and Warner Bros. Discovery's merger sure didn't help matters.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...