Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The popular cereal brand teamed with Hormel on a cinnamon and bacon flavored offering, while Powerade puckers up with an ...

While the five new cereals will be available at retailers nationwide, General Mills is releasing special Walmart-exclusive ...

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

Try the new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal, a smoky, sweet treat only sold at Walmart.com for a limited time.

How raisins with your morning cereal could help you live longerLongtime Cinnamon Toast Crunch fans are divided by the brand's ...

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Ever wanted to have breakfast with Ja'Marr Chase? Now you can! Well, sort of.The Bengals' star wide receiver will be featured on boxes of Lucky Charms cereal, beginning this fall.Chase is one of three ...

Chase will be on the cover of Lucky Charms boxes and show off his "Lucky Strut" touchdown dance skills on the back of the ...

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...

M y favorite breakfast candy cereal will always be Cinnamon Toast Crunch—partly because it doesn’t taste as sugary-sweet as some others ( cough Fruity Pebbles cough ). Plus, the cinnadust-infused milk ...