Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub ...

During its Upfronts presentation, Warner Bros. Discovery announced that Max will be rebranded HBO Max. "HBO Max"? Sounds ...

Warner Bros. Discovery CEO David Zaslav believes “this is the strongest HBO has ever been” in its 53-year history, with a pop-culture mojo reminiscent of NBC’s “must-see TV” era. When an analyst ...

Warner Bros. Discovery CEO David Zaslav believes “this is the strongest HBO has ever been” in its 53-year history, with a pop-culture mojo reminiscent of NBC’s “must-see TV” era. When an analyst ...

Perrette and Bloys sat down with Zaslav to go ... at a moment of great strength,” Perrette said. “David was a great champion of saying, we should go back to including HBO in the brand, because ...