Utah Hockey Club hit a legal roadblock for adopting Yetis as its team name. AP “We have engaged with Yeti coolers extensively. The NHL has also helped engage with us with them,” Smith ...

Yeti is not a hockey team, but now caters to an NHL audience. ... But, from the applications filed, it appears the team is ready to create its brand once given the go-ahead.

Utah Hockey Club’s first ‘Yeti’ application was rejected. What does the NHL franchise do next? The Club has three months to appeal the rejection of the ‘Utah Yetis’ trademark application.

Utah Hockey Club will not be taking the name "Yeti," so the NHL franchise now turns to other options. Sporting News Why Yeti is out - and how NHL fans can vote on team name ...

SALT LAKE CITY — The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season. The franchise will use a final round of fan ...

While Utah Hockey Club has played under its direct moniker to start its run as a franchise, it was common knowledge that the Utah Yeti or Yetis was the name the club was ultimately working towards ...

It was clearly the best name as the NHL team that used to be in Arizona chooses a new name: Utah Hockey Club could have been the Utah Yeti. Instead, they're down to three other names: Utah Wasatch ...

The Utah Hockey Club announced the three finalists for the team's nickname on Wednesday, ... citing the “likelihood of confusion” with other notable brands using the name, such as YETI. ...

Utah Hockey Club’s bid to trademark ‘Yeti’ for its team name hits a snag ... citing the “likelihood of confusion” with other notable brands using the name, such as Yeti Coolers.

So if the Utah Hockey Club wants to be the Utah Yeti or Yetis next season — as members of the organization have certainly hinted at — the team will have to find a way around those issues.

Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.