The going won’t be easy though. In a high-involvement category, the big challenge for brands is to own the emotional context ...

Ad link: You don’t need a chef to find a meal your fussy cat prefers. All it takes is WHISKAS®[?] Kannada & Malayalam. Sanya Malhotra isn’t just the face of the campaign; she’s also a passionate and ...

The 84-pack mixed selection of Whiskas wet food has been slashed by 44%, from £30.42 to just £17.07. 1. Amazon has reduced an 84-pack selection of big-brand cat food by 44%.

Netflix is rolling out a new type of ad format that will let advertisers use AI to blend their product into an ad that uses elements from Netflix’s shows and movies.

Cat food brand Whiskas has recently launched a new campaign in partnership with Clemenger BBDO and EssenceMediacom with a goal to transform ‘cat haters’ into ‘cat lovers’. It serves to ...

Whiskas partnered with experts from Waltham Petcare Science Institute to identify the top behaviours associated with cat happiness to reveal the cities where they are most frequently displayed by ...

Today the WHISKAS® Brand, proudly part of the Mars family of brands, released the findings of the WHISKAS® brand Cat Happiness Scale. The WHISKAS® brand partnered with experts from Waltham Petcare ...

In an ad Tuesday, the National Republican Senatorial Committee lampooned Democrats like Sen. Chris Van Hollen, who traveled to El Salvador to try to free Kilmar Garcia.

WHISKAS is introducing the Cat Conversion System, an online platform designed to give so-called cat haters the chance to step outside their comfort zones and to foster a feline for themselves.

WHISKAS has launched its latest campaign, Purradise, which aims to celebrate the ultimate destination of feline happiness. In partnership with AMV BBDO, Weber Shandwick EssenceMediacom, DOOH.com, and ...

A survey commissioned by cat food brand Whiskas revealed 15 per cent of Australians said they disliked cats. Truck driver Peter “Hoges” Hogarth was a part of this cohort for most of his life.

An "irresponsible" advert for Next clothing has been banned for featuring a model who appeared "unhealthily thin", a watchdog has said. The Advertising Standards Agency (ASA) acknowledged that ...