Bud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline.

Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra – the nation’s No. 3 beer — was down 2.4%.

Bud Light replaces Modelo as UFC’s beer sponsor, the Mexican lager that has dethroned Bud Light from its title of America’s top-selling beer. Drinkers have shifted their allegiances to other ...

The Bud Light boycott was likely the largest of many similar boycotts against companies deemed “woke” this year for marketing campaigns that took pro-LGBTQ or feminist stances.

Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender influencer.

Why is everyone talking about Bud Light backlash? Here's a timeline of the social media campaign against the beer brand that began when they partnered with a transgender influencer — including ...

Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. More than half of the thousands of people Bud Light Seltzer surveyed incorrectly believe that the ...

Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...

Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, behind 9.7% for Modelo Especial and 7.3% for Michelob Ultra and, according to an analysis of ...

Bud Light made $26.3 million less in sales the week ending June 25 compared to the same week the previous year. A MoneyWatch report said "Bud Light is showing no signs of rebounding from its slump." ...

Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand. The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new ...