T-Mobile to acquire digital advertising leader Vistar Media for $600M
T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...
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T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
DOOH advertising is projected to account for 42% of total OOH revenue in 2025, according to the UK's WPP's media investment firm GroupM. T-Mobile will acquire all of Vistar Media's marketplace and ...