New York-based Vistar supports buying, selling and managing OOH campaigns. OOH is expected to grow 7.1% year to $56.1 billion in 2025, per GroupM's year-end forecast. Vista's network of more than ...

eMarketer is forecasting that DOOH ad spending in 2025 will account for over one-third of the nearly $10 billion spent on OOH advertising in the U.S. In announcing the deal, T-Mobile said that the ...

T-Mobile’s scaled number of mobile subscribers combined with Vistar’s media partnerships and OOH technology “means advertisers can easily place their ads where they know their audience will be,” ...

Vistar's portfolio includes a global network of more than 1.1 million out-of-home, or OOH, digital screens owned by nearly 370 media owners. The wireless carrier said it will be able to combine ...

NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced the opening of its first office in Latin Americ ...

DOOH advertising is projected to account for 42% of total OOH revenue in 2025, according to the UK's WPP's (WPP.L), opens new tab media investment firm GroupM. T-Mobile will acquire all of Vistar ...