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T-Mobile Eyes More Measurable Marketing Solutions With Buyout of Digital Ad Company Vistar Media
T-Mobile US (TMUS) will buy digital-signage advertising marketplace Vistar Media for $600 million in cash, a deal that is expected to deliver more measurable marketing solutions. The transaction ...
Yahoo Finance18d
T-Mobile to acquire Vistar Media for $600 Million to bolster advertising business
(Reuters) - T-Mobile US said on Monday it has agreed to acquire Vistar Media, a real-time outdoor advertising technology provider, for about $600 million, in an all-cash deal. The deal would ...
Business Insider18d
T-Mobile To Buy Vistar Media
(RTTNews) - T-Mobile (TMUS) Monday said it has agreed to buy Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers ...