The "Year of the Snake" UA Curry 12 releases on Jan. 9 exclusively at Under Armour retailers in the Asia Pacific region.

Unofficial images of the UnderArmour x De’Aaron Fox x Curry Fox 1 Banzito sneakers have found their way online, and multiple sneaker news sites are updating fans with the colorful imagery.

Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...

For Kings fans and sneaker enthusiasts, the Fox 1 ‘The Beam’ offers a chance to step into the shoes of one of the NBA’s most ...

The latest iteration of the Fox 1, the signature shoe of Kings star De’Aaron Fox, is dubbed “The Beam.” The shoe is a tribute ...

Under Armour’s Curry Brand is closing out 2024 with the Curry Fox 1 “The Beam” sneakers. The shoes have been officially ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

"I've done all kinds of things, but not necessarily something that an athlete can go and perform in. For me, that was a home ...

Key takeaways Son of National Basketball Association (NBA) sharpshooter Dell Curry, Stephen Curry had big shoes to fill. With ...

Against the Los Angeles Lakers, the Golden State Warriors sharpshooter laced up the Curry Spawn FloTro, an updated version of ...

Dreams can come true. Lakers rookie Quincy Olivare went from getting jerseys signed by Stephen Curry as a kid to landing a ...

Hanna and Haley Cavinder signed an exclusive NIL deal with Under Armour, which has a net valuation of $3.55 billion, in July.