Under Armour also began to include women in its ads and endorsements, representing a stark change from the company's gruff, tough football beginnings. Today, Under Armour has a vast selection of ...

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following ...

and commercial functions to increase brand affinity. Engage Under Armour's underdog positioning infused with resilience and grit through our Sports House positioning in all aspects of storytelling.