A grassroots movement called the People's Union USA is asking consumers to stop spending money at Amazon and its subsidiaries for a week.

Schwarz has organized a Nestle blackout – which owns the likes of Nescafé and KitKat – from March 21 until March 28 and a Walmart blackout from April 7 to April 13. It comes as Target faces a possible 40-day nationwide boycott after the retail giant ditched its diversity, equity and inclusion initiatives last month. The two boycotts are not linked.

After a viral social media campaign to spend no money at big-box stores happened last week, a fresh one begins Friday targeting Amazon.