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YouTube has surged past TikTok in the short-form video race, with Shorts now averaging 200 billion views every single day.

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YouTube found that Shorts with Shopping product stickers saw over 40% more clicks on products than Shorts with the Shopping button.

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During its testing last month, YouTube found that Shorts with Shopping product stickers saw over 40% more clicks on products than Shorts with the Shopping button, it said.

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