While they remained silent on TikTok’s future, throughout the hourlong CES presentation, company execs made their case for ...

Since its U.S. launch in September 2023, TikTok Shop has emerged as a dominant force in live e-commerce. But the app is now staring down a nationwide ban, which, if it goes through, will open up a ...

TikTok stated in a court filing last month that if the ban moves forward, businesses and creators could lose $1.3 billion in ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

TikTok aims at increasing user retention. “The ‘habit moment,’ as TikTok calls it, occurs when users have watched 260 videos ...

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

The potential end to BookTok doesn't have to mean your literary community has to go away forever. Check out these alternative ...

Even as the social media app TikTok meets future uncertainty, its affect on society has changed lives for those behind and in front of the camera.

Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation.

O'Leary, often referred to as "Mr. Wonderful" on Shark Tank, received many excited replies on social media. "I lend you $50b, ...