While traditional sports broadcasts and live events remain central, TikTok is opening new doors for fan engagement, ...

Past research has pointed out eWOM (electronic Word-of-Mouth) and customer satisfaction will influence purchasing decision, 70% of consumers believe eWOM. In this study, we utilizes economic indexes, ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

If you’re old enough to remember Kesha’s “Tik Tok,” you may not be “old” by the standard definition—the song only came out in 2009—but you’re probably still too old to know about ...

A new YouGov survey reveals that 30% of U.S. TikTok users have made purchases through TikTok Shop in the past 12 months, signaling growing adoption of the platform’s integrated e-commerce feature ...