Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

Even with a discount, the Cybertruck still costs over $70,000. Tesla is offering discounts on its Cybertruck electric vehicle following a report that production has reportedly been slow at Tesla's factory.

Tesla is now advertising up to $1,600 off new Cybertrucks, with buyers also able to pick up demo versions of the pickup at a $2,600 discount.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,