DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...

In a showcase event at CES, Disney said it is expanding its "Magic Words" advertising feature, introduced last year, to live ...

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising ...

An Audible ad has sparked heated debate on TikTok over whether there is a right — or wrong — way to listen to audiobooks.

NEW YORK — DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which ...

The themes identified in Tech Themes 2025 highlight the importance of data-driven strategies, innovative formats, and premium ...

NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...

Disney announced Wednesday it has about 157 million global monthly active users viewing its ad-supported streaming content across Disney , Hulu and ESPN .

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Kelly Campbell is stepping down from her role as president of Peacock and direct-to-consumer at NBCUniversal, Variety has ...

Retail media platform Zitcha has joined forces with Marketplacer, a marketplace technology, to “set a new benchmark” in ...

In Miller’s interpretation, the commercial exposes the hidden tensions and power dynamics of gender, work and personal identity, offering a satirical glimpse into the psychological costs of ...