Sphera Franchise Group, the largest food service group in Romania, which operates the Taco Bell brand in a franchise system, ...

Taco Bell (YUM) is tapping into nostalgia with the return of some classic menu items, hoping to rekindle the magic for ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

While other fast-food brands have been struggling with sales declines and other financial woes, these two chains have been ...

Taco Bell has carved out a pretty sweet niche in the fast food market, but it seems the company is looking to branch out into ...

The fast-food chain operator, which also owns KFC and Pizza Hut, is pushing aggressively to bring artificial intelligence ...

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

Taco Bell sales help offset weakness in other Yum! Brands franchises, boosting shares of the company. Same-store sales at ...

There isn’t much stopping Taco Bell right now and certainly not a pressured macroeconomic environment that has impacted sales and traffic at most of its quick-service peers. The chain’s third quarter ...

Taco Bell has announced it will be adding an assortment of items back to its menu from its first 50 years of service along ...