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Malia Obama has gradually been incorporating red undertones to her hair for years—but her latest color is her brightest yet.

Michelle Keegan has given her hair a summer makeover, debuting a new 'toffee brunette' hair colour complete with 'gold dust' ...

The filmmaker is just the latest reaching for the cherry reds and ginger dyes—from Dua Lipa to Keke Palmer and Jenna Ortega.