For the diehards, this is peak dedication — braving one of the coldest days in weeks for a swirl of soft serve ... a brick-and-mortar location in East Islip this weekend, bringing year-round ...

EAST ISLIP, N.Y. (1010 WINS) – Now that’s a twist! After years of filling city streets with its iconic truck jingle, Mister Softee opened its first-ever ice cream shop this month on Long Island.