In a historic development, Chinese-owned social media platform TikTok has become the center of a bipartisan bill to ban the ...

Marc Champion is a Bloomberg Opinion columnist covering Europe, Russia and the Middle East. He was previously Istanbul bureau chief for the Wall Street Journal.

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

After all, TikTok is the reason there are more self-made millionaire influencers and content creators in the U.S. than ever before.

For now, TikTok lives to fight another day. But as this saga continues to unfold, it’s clear that the battle over its future has only just begun.