ORME has pivoted toward beauty. Courtesy of ORME. ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its primary category ...

TikTok is letting go of some workers in its e-commerce division, one of several rounds of job cuts in 2025.

Utah’s Department of Commerce’s Division of Consumer Protection is investigating whether the business practices by Tik Tok violated any consumer protection laws in its effort to hold social ...

TikTok Shop, launched in September 2023, was on track to generate over $8 billion in U.S. sales this year, making it the fastest-growing sales channel in the country. But the platform faces a ...

With many consumers avoiding stores during the pandemic, e-commerce is also surging alongside the increased usage of social media, making the integration between Shopify and TikTok more compelling for ...

TikTok is running beta tests that let influencers embed social commerce links in videos on the app, Adweek reported. The feature was first revealed by a TikTok engineer on a Chinese web forum. Later, ...

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The ...