Brazil's unique gaming culture kept the Sega Master System alive decades after it vanished everywhere else ...

For old school gamers, Sega consoles are almost as iconic as Nintendo's. There's even an argument to be made that Sega came close to winning the "console wars." However, Nintendo ultimately prevailed ...

Sega has announced a new 'Sega Universe' initiative in Japan, which will see the company celebrate the anniversaries of classic game series with all sorts of projects. As noted by our colleagues at ...

SEGA has announced SEGA UNIVERSE, an initiative that shines a spotlight on legacy intellectual properties under the concept “NO OLD, STAY GOLD,” and introduces various projects celebrating their ...

Sega is planning to remind us all that it still has plenty of successful franchises under its massive umbrella, even if we haven't heard about them for many years. The publisher has revealed a ...

“We knew how to make arcade games, we didn’t really know anything about console development,” Hideki Sato told Famitsu in an oral history of Sega. “They sold so well, we started to get stars in our ...

SEGA has partnered with watchmaker Seiko to release a limited edition chronograph celebrating its 65th anniversary The collaboration model arrives in Silver and Black colorways, featuring the iconic ...

Sega has revealed that it is working with Seiko to produce and release new watches in a collaboration to celebrate Sega’s 65th anniversary, which fell in June 2025. The new watches will appear in ...

Recap: Sega in the mid 90s launched what had the potential to be a revolutionary game streaming platform. The Sega Channel was a subscription-based streaming service delivered via local cable ...

Over 140 ROMs from Sega's long defunct Sega Channel, including service-exclusive games that were thought lost to time and never-before-published prototypes, have now been recovered thanks to the ...

Sega launched the Master System in the mid-’80s to give Nintendo’s NES some competition. While it came out with newer and better hardware than Nintendo’s box, it failed to match it in sales, partially ...