Influencers on affiliate shopping platform LTK may soon get access to a huge new audience: Pinterest users. Under a new ...

LinkedIn reports that 80% of B2B marketers engaging in influencer marketing say it improves brand credibility and accelerates pipeline development. Antenna Group’s investment in No Logo follows ...

No Logo extends Antenna’s capabilities by ... since Antenna was founded in the early 2000’s, with influencer marketing emerging as a critical and foundational storytelling platform..

JioStar has introduced JioStarverse, an influencer marketing platform that aims to provide brands and agencies with a more data-driven and transparent approach to influencer partnerships.

The influencer marketing landscape in South Africa. What’s driving this exploding growth in South Africa and worldwide? SA varies in some respects: A high mobile penetration rate of 196% ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Sprout Social (SPT) announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing. Almost half of all consumers make at least one purchase a month because ...

Dentsu this morning unveiled a new dedicated influencer marketing practice, including a fancy new logo aptly branding it "Dentsu Influence." Noting that the influencer marketing industry is ...

Neoma Business School provides funding as a member of The Conversation FR. Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...