Apple is “actively looking at” revamping the Safari web browser on its devices to focus on search engines powered by artificial intelligence, a seismic shift for the industry hastened by the ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology.

Apple is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search. Cue said that he believes AI search providers have the potential to replace traditional ...

Apple is actively exploring AI-powered search options for its Safari browser, prompted by a recent dip in Safari searches attributed to the rise of AI tools. Eddy Cue revealed discussions with ...

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

Alphabet share price fell sharply on Wednesday, tumbling over 7% following reports that Apple Inc. is planning to integrate AI-powered search options into its Safari browser. Google-parent ...

Google has issued a rare public statement seemingly contradicting Apple senior VP Eddy Cue's courtroom testimony that Safari browser searches declined for the first time in April 2025. Cue's ...

Washington - Apple plans to add artificial intelligence-powered search options to its Safari browser in a big blow to Google, whose lucrative advertising business relies significantly on iPhone ...

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

Apple is "actively looking at" reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google's ...