Roughly 1,100 participating brands, up more than 200 from 2024, were on hand, and the miles of aisles at Orange County ...

Thanks to innovative fabrics and designs, golf hats are cooler than ever. Check out some of our favorites from Palm Golf Co.

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

Technology and smart innovation continues to elevate the golf industry. These were the most impressive products we saw at the ...

The PGA Merchandise Show is one of the industry's biggest weeks, a time for golf professionals to meet in sunny Florida during the depths of winter.

Add SensorEdge to the list. SensorEdge showcased a series of products at the 2025 PGA Merchandise Show, including a grip that ...

Olajuwon Ajanaku and Earl Cooper join the PGA Show to discuss the vision behind their clothing brand Eastside Golf, where ...

Jon Rahm let Rick Shiels use his lettermen jacket as it was confirmed the YouTube sensation has joined LIV Golf as an ...

YouTube golf influencer Rick Shiels has signed on with LIV Golf to serve as an ambassador for the Saudi-backed league. Shiels will create content at LIV Golf events, but he will not play in ...