Despite inflation driving up prices and shrinking unit sales in snacks and candy, consumers continue to indulge – impulse ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The membership giant is evolving its approach to retail media and personalization ... Costco is also making strides in personalized marketing. The company recently sent a multivendor promotional ...

As ad tech in the CTV space gets more sophisticated, especially alongside the rise of AI, advertisers can deliver on that promise with buys powered by retail media networks. A brand using Kroger ...

Since the COVID-19 pandemic, when almost everyone started buying things online, e-commerce has grown tremendously. Retailers are currently vying for the customer loyalty of digital-first consumers, ...

Find a pricing strategy that works for your target market ... or increase revenues by as much as a third. Ensure your retail marketing materials have a strong color palette, logo, graphics, and ...

But how do you make your store the obvious choice for potential customers? With an effective retail marketing strategy, you’ll have everything you need to Price, Place, and Promote your Product ...

It also allows the marketing ... strategy at scale by ensuring seamless operations and a unified approach to branding. In today’s digital age, visual elements such as images, motion graphics ...

It can suggest an effective marketing ... like graphics for a marketing campaign. The time saved could be used to consider a greater number of creative assets or to scrutinize a creative strategy.

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its ...