the RSPCA is approving standards for animals across thousands of farms that, although above minimum legal standards, most people would think of as cruel. In this context this advert’s scenes of ...

The complaint says: “Viewers of this advert are strongly encouraged to feel that the RSPCA champions kindness, care and protection for all animals. “The creative content is strongly focused ...

and shows animals being cared for by RSPCA staff. The RSPCA’s For Every Kind advert shows a snail being saved by a passer-by (RSPCA) Shirley Ballas, an ambassador for the charity, said the ...

Celebrities voice animals including a cow in a battery ... and Springwatch presenter Chris Packham also appears in the advert. The RSPCA is encouraging one million people to perform an act of ...