As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments ... materials truly interactive. Forward-thinking ...

QR codes are most effective when they form an integral part of a marketing message that is appealing, engaging, interactive, and unique. There is also a movement toward making the visual appeal of the ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

A print ad, coupon, package, or other static marketing piece with a QR code that links ... and receive a free e-book download for doing so. What fresh content can you deliver via the QR code landing ...

s shaving products company eShave is using QR ... scan the code as they walk past the kiosk, it makes it super convenient and it?s much faster than typing a Web site on a mobile phone.? Razor?s edge ...

By placing QR codes on Coca-Cola cans, the company is utilizing ScanLife to build relationships with their consumers and discover what content interests their customers the most,? said Mike Wehrs, ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes ... the content limit on labels. With forward thinking and a solid marketing ...

Gen Z is using QR codes in surprisingly creative ways People recently reported that a couple who announced their engagement ...

With an increasing number of mobile phone users and consumers embracing a mobile lifestyle, retailers should adopt a mobile marketing mindset in order to build sustainable and profitable relationships ...

The new QR code initiative shows that Starbucks is using mobile to further engage with consumers. “For this campaign, those that don’t have a compatible device can view mobile content to disco ...