Shannon Blue of SGK explains how brands can use QR codes and smart packaging to drive consumer interaction, loyalty, and ...

Tony Adams, who worked at Re/Max before going into consulting, is seeking to raise $1 million for his company PresEngage.

Instant access to information is pivotal in today’s digital world. QR codes are among the best tools for linking offline and online experiences. Link QR happens to be among those big game changers.

AIPIA launches a new initiative to establish packaging as a recognized media and consumer engagement channel.

Gone are the days when the IPL was seen only as a massive brand awareness ecosystem. The league, now, is increasingly being ...

As connected packaging evolves into mainstream CPG products, the technology can be used to expand on a brand’s sustainability ...

Diving deeper into the idea of bridging the gap between television and smartphone, Netflix’s Black Mirror Season 7 Episode 4, ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Brands are increasingly using augmented reality (AR) to connect with consumers on sustainability. AR enhances transparency by ...

Pollinators play a role in tequila production, so the foodservice and hospitality company is partnering with The Bee Cause ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...