Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts ... Using mobile bar codes helps Boston Market make the campaign more interactive, as well as ...

QR codes are most effective when they form an integral part of a marketing message that is appealing, engaging, interactive, and unique. There is also a movement toward making the visual appeal of the ...

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments ... materials truly interactive. Forward-thinking ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

A print ad, coupon, package, or other static marketing piece with a QR code that links ... and receive a free e-book download for doing so. What fresh content can you deliver via the QR code landing ...

s shaving products company eShave is using QR ... scan the code as they walk past the kiosk, it makes it super convenient and it?s much faster than typing a Web site on a mobile phone.? Razor?s edge ...

In our digital and social media themed month, Rodica Ceslov highlights how pharma is exploring the use of QR codes ... the content limit on labels. With forward thinking and a solid marketing ...

Gen Z is using QR codes in surprisingly creative ways People recently reported that a couple who announced their engagement ...

Last year, Enterprise began piloting the use of QR codes on approximately 20,000 cars, linking renters to mobile pages hosted by their car’s manufacturer. The new program expands the content ...