But few people realise that the sneaky sales techniques are in play way before you enter the shop - and it all starts with the company logo. Giulia Bianchi, who is a psychologist at Glow Bar ...

Psychologists are discovering that exposure to brand images can have a profound effect on everything from honesty to creativity. To test the effects of brand logo exposure on behavior, researchers ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape ...