Rather than looking at each product separately and setting its price, product-line pricing strategies aim to maximize the sales of different products by creating more complementary, rather than ...

Numerous traps can sidetrack well-intentioned new-product pricing strategies. Our research indicates that there is less than a 50% chance that new products will hit their volume and profit goals.

Both of these product launches were hindered by a pricing strategy that limited the success of the brand. The efficacy of the product was overshadowed by the pricing strategy. "Determining the ...

Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that ...

It’s a rainy Friday night. Eager fans are waiting for cabs to go home after a concert. All the rideshare apps have kept their ...

Creating a successful pricing strategy is an art that combines understanding ... role in determining the right price point ...