Prime Video's Mr. & Ms. Smith cast Donald Glover and Maya Erskine in a story about strangers turned married spies. The eight-episode series reimagines the 2005 action film starring Brad Pitt and Angelina Jolie, following the unconventional spy couple as they encounter risky missions and, inevitably, a change in their feelings for each other.

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024.

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.