Prime boasts a trendy lineup of hydrating sports drinks featuring classic and exciting new flavors. With big names — ...

Like most flavors of Prime Hydration, it’s seriously sweet. But you can taste some cherry and blue raspberry. I wish there was a bit more of a lemonade component (if the goal is to taste like a ...

A year later, Prime expanded its lineup to launch an ultra-caffeinated (and controversial) version called Energy. A 12-ounce can contains 200 milligrams of caffeine, which contains six times more ...

In May, Prime Lemonade became widely available in the US ... It’s an object lesson in how influencers can leverage their fame to launch and market products, especially ones aimed at the youth ...