A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

The End Prescription Drug Ads Now Act would apply to all drugs and biologics across TV, social media, print, digital and ...

Bernie Sanders and Angus King introduced a bill that would ban pharmaceutical manufacturers from using direct-to-consumer ...

If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is ...

Although we’re only half way through the decade, the 2020s has already given rise to some highly memorable – dare I say potentially classic – print ads. Minimal branding, bold photography ...

His research and teaching interests include pricing, retailing, and advertising. Prashanth Ravula is an Assistant Professor of Marketing at Morgan State University. His research interests lie at ...

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

Print advertising remains a powerful asset for marketers when ... Pedigree's campaign proves that thoughtful image juxtaposition can make an argument more persuasive than lots of explanatory text. The ...

Classic ads from the golden age of print advertising in the 1950s and 1960s used sharp word play and visual sleights of hand that stand the test of time. The clock doesn’t run out on clever.

Readers are in complete control when it comes to what print ads they give time to, so creative for this channel needs an attention-grabbing hook to draw people in. Specsavers, Rowse Honey and Quaker ...