"Before Paul Rand, the copywriter was the lead," says ... Rand was 72 when he designed the logo for Next. He billed Jobs $100,000. In return, he produced a single, finished logo, along with ...

NEW YORK — Chances are good that you don’t recognize Paul Rand’s name ... up with that distinctive four-color logo for NeXT. It wasn’t just that Rand was so versatile (though he was).

“Everything is Design: The Work of Paul Rand,” curated by Donald Albrecht ... to enlist Rand to design his post-Apple venture, the NeXT logo. “His story helps us explore New York's ...