Pro Shop Studios will be led by industry veteran Mark Olsen, and will produce a reboot of the PGA Tour's 'Skins Game' event, ...

Golfers and gamers alike are gearing up for PGA TOUR 2K23's successor: PGA TOUR 2K25 has just announced its final release ...

Why you'll love it: Every golfer needs a pair of go-to pants when it's chilly outside, and Lululemon makes the most comfortable apparel on the market. Lululemon is worn by PGA Tour stars Max Homa and ...

The campaign, “It Only Happens Here,” is 30 seconds long and puts a big emphasis on the PGA Tour's history and player legacy.

T oday, 2K and HB Studios has officially announced PGA TOUR 2K25, the follow up to PGA TOUR 2K23. Tiger Woods returns for the ...

Mark Lazarus has taken on the esteemed title of Comcast SpinCo chief executive. The future of Golf Channel falls under his ...

The 2025 golf season has officially kicked off and apparel brands are lining up to sign athletes to their rosters. This week, ...

K's latest golf game will come out on Feb. 21, 2025, in early access ahead of a full release on Feb. 28, 2025.

The PGA Merchandise Show is the perfect venue for us to introduce SNYDER Golf's reputation of precision engineering and innovation to the U.S. golf community.” - Tino DietrichMIAMI, FL, UNITED STATES, ...

Golfweek has learned that Rickie Fowler has signed a deal with Ernst & Young to wear its logo on the front right of his chest. Fowler wore the EY patch during the debut of TGL on ESPN last Tuesday and ...

The partnership comes with a TikTok campaign featuring exclusive content and interactive experiences for fans worldwide.

The Genesis Invitational has launched an "LA Strong" shirt to raise funds and support the wildfire victims of the region.