The 2025 golf season has officially kicked off and apparel brands are lining up to sign athletes to their rosters. This week, ...

Mark Lazarus has taken on the esteemed title of Comcast SpinCo chief executive. The future of Golf Channel falls under his ...

The PGA Merchandise Show is the perfect venue for us to introduce SNYDER Golf's reputation of precision engineering and innovation to the U.S. golf community.” - Tino DietrichMIAMI, FL, UNITED STATES, ...

Golfweek has learned that Rickie Fowler has signed a deal with Ernst & Young to wear its logo on the front right of his chest. Fowler wore the EY patch during the debut of TGL on ESPN last Tuesday and ...

The partnership comes with a TikTok campaign featuring exclusive content and interactive experiences for fans worldwide.

Tiger Woods-hosted Genesis Invitational has collaborated with international sportswear brand Fanatics to support those impacted by the devastating wildfire in Los Angeles.

Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma.

Lululemon’s golf line is classic in many ways, with solid-colored polos and quality pants and shorts focused on fit. Yet it’s ...

The six-time PGA Tour winner will have a new look in 2025 as he hopes to return to winning ways and keep a U.S. team ...

The PGA Tour’s first event of the season will feature 60 players on the Plantation course at Kapalua. The Tour released on Friday the initial full field for The Sentry, which will be contested Jan.