Good Good Golf, the groundbreaking YouTube golf channel and apparel brand, announced partnerships with multiple PGA Tour ...

Innovative Putting AIDS to be Showcased at Demo Day on the Practice Green Our mission is to help golfers develop a more confident and consistent putting stroke through immediate, tangible feedback.” - ...

The PGA Merchandise Show is the perfect venue for us to introduce SNYDER Golf's reputation of precision engineering and innovation to the U.S. golf community.” - Tino DietrichMIAMI, FL, UNITED STATES, ...

Lululemon’s golf line is classic in many ways, with solid-colored polos and quality pants and shorts focused on fit. Yet it’s ...

Golfweek has learned that Rickie Fowler has signed a deal with Ernst & Young to wear its logo on the front right of his chest. Fowler wore the EY patch during the debut of TGL on ESPN last Tuesday and ...

The 2025 golf season has officially kicked off and apparel brands are lining up to sign athletes to their rosters. This week, ...

"We're So Cal kids," Woods said. "To see what has happened, I've known a couple people that have lost everything, so it's ...

The Genesis Invitational has launched an "LA Strong" shirt to raise funds and support the wildfire victims of the region.

Tiger Woods-hosted Genesis Invitational has collaborated with international sportswear brand Fanatics to support those impacted by the devastating wildfire in Los Angeles.

Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and footwear with Puma.

Grant Horvat now owns part of Finnish golf equipment brand Takomo and will play the company's irons, wedges, and putters.

Don't sleep on Scottie Scheffler's historic 2024, which broke Tiger's record; Patrick Mahomes' sustained greatness; and, of ...