Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Platinum generates high operating margins and return on equity. The firm benefits from a strong balance sheet and positive long-term industry fundamentals. Platinum delivers strong cash flow and a ...

The level of competition in Dubai’s real estate sector among developers is higher than ever before The term “market correction” often evokes unease in real estate circles, conjuring images of ...

New Disclosure Highlights Milk Thistle, Turmeric, and Dandelion Root in Non-Clinical Liver Health Formula Aligned With Modern Metabolic Support and Bloating Relief Trends ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

With BC slated to be the first to wear New Balance branded jerseys at the FBS level, will BC's new uniforms make the cut for NCAA Football 26?

The integration of AI into marketing strategies has demonstrated tangible benefits in terms of ROI.

New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic ...