Michael Jordan might be the GOAT, and LeBron might be the King — but neither of those legends were the coolest player in NBA history. Nor were Julius Erving, Wilt Chamberlain, Larry Bird or ...

Michael Jordan explains why NBA players took their fashion more seriously compared to other athletes in other sports ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

The NBA Draft is less than a month away, and the 2025 cycle continues to take shape as players decide to stay in the class or return to school.

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

The Celtics have the Nos. 28 and 32 pick in the draft. While it's difficult to forecast who will be left in the draft, here ...

On ESPN's First Take, Perkins questioned Edwards' fitness as the league’s top rep, sparking debate beyond stats.

Boston Celtics guard Jaylen Brown, who has had a long-lasting feud with the athletic wear company, revealed some of Nike's ...

Timberwolves forward Julius Randle will debut a limited-edition Skechers basketball shoe — the SKX REIGN "Rhythm" colorway. The shoes are a 'playoff player exclusive' with a standout colorway inspired ...

Milos Uzan, Alex Condon and other college hoops stars whose NBA draft decisions could materially shape 2025-26.

After Cooper Flagg, the draft could get interesting. Here's how ESPN's Jonathan Givony and Jeremy Woo see it playing out.

"All around great shoe. The leather is of good quality. Carbon fiber is a good look, and the color is on point," says a ...