Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

The NBA Draft is less than a month away, and the 2025 cycle continues to take shape as players decide to stay in the class or return to school.

Michael Jordan might be the GOAT, and LeBron might be the King — but neither of those legends were the coolest player in NBA history. Nor were Julius Erving, Wilt Chamberlain, Larry Bird or ...

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

Alexander's shoe brand, Converse, took a massive shot at Minnesota Timberwolves star Anthony Edwards after clinching the NBA ...

For players expected to go late in the first round or second, staying in college and getting NIL money makes more sense.

On ESPN's First Take, Perkins questioned Edwards' fitness as the league’s top rep, sparking debate beyond stats.

NBA and Australian Boomers star Duop Reath is on a mission to give back to the community where his basketball journey began.

Boston Celtics guard Jaylen Brown, who has had a long-lasting feud with the athletic wear company, revealed some of Nike's ...

Shai Gilgeous-Alexander once told GQ his thought process on what makes a signature shoe stand out as an all time great.

A recent segment on "CBS Sunday Morning" saw correspondent Luke Burbank doing a segment on the Air Jordan shoe turning 40.

Milos Uzan, Alex Condon and other college hoops stars whose NBA draft decisions could materially shape 2025-26.