BRISTOL, Conn. (AP) — The NBA generated more than 5 billion views across social media platforms during this season’s NBA Finals, up 215% from last season’s title series.

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The NBA generated more than 5 billion views across social media platforms during this season’s NBA Finals, up 215% from last ...

Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

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Sunday night's game averaged 16.53 million on ABC and ESPN+ according to preliminary ratings data from Nielsen.

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The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.