The Wellington Court of Appeal today heard a dispute between Australian swimwear company Zoggs and Sexwax Inc, whose logo includes the words "Mr Zogs Sexwax", named after company founder Frederick ...

Sex Wax Inc, which trades under the logo Mr Zogs Sex Wax, lodged the dispute against Zoggs International Ltd after it applied to register its trademark 'Zoggs' in New Zealand in December 2009.